W3 Spin|Internet news blog

A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Blogs are another way

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

You can use polls to get your customers used to clicking on stuff. The goal should be to keep them coming back and keep them clicking on things on your site. Eventually, they will find something they like and make the purchase.

4) Games are great for user activity

Games are pretty big online. Now, you don’t have to have the best games. You can just have some simple games office people can play when they are supposed to be working. Maybe even offer some prizes for top scores. Might be another good way to collect some names and emails.

5) You need new stuff every day

Have you ever showed up to a site, and nothing has been changed. You immediately leave thinking either the site is old and outdated, or it has been abandoned. Don’t let this happen to your site. Ensure you are always updating your site with good now content. This, along with the other items above, are good ways to get your visitors to come back again.