May 31
2008Adwords Tactics: Restructure Your Ads Groups Today!
Filed Under (Site-Promotion) by 1nspire on 31-05-2008
Tagged Under : Site-Promotion
Google Adwords is an incredible method for garnering high-quality traffic to your site almost instantly, but it does have a considerable learning curve to it…
…And that’s pretty daunting when it’s your own time and money on the line!
So, here’s some quick advice from a seasoned veteran of the Adwords marketing game, and an easy way to increase your ROI on Adwords:
A crucial element of Adwords account is how well you have your Adgroups organized.
Don’t fall prey to the “rookie” mistake of only creating one or two adgroups per campaign and then stuffing them with hundreds, or thousands, of keywords.
Save yourself lots of pain and frustration, don’t do this!
Trouble in that you’re be playing Adwords like an amateur, and end up “rack rate” for your clicks instead of “wholesale”, you’ll suffer from lower CTR’s due to poor relevance of your ads, and most likely you’ll be nailed with poor quality scores.
Always remember this, “relevance” is king!
Since it’s virtually impossible to write ads that are targeted, specific and “relevant” for hundreds or thousands of different keywords all in the same adgroup, you need to “break out” keywords into their very own adgroups.
For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that’s it!
Even for lower traffic keywords, have no more than 15 to 21 keywords per adgroup.
After you spend some time “breaking out” the keywords into fresh adgroups, notice how much easier it is to write extremely focused ads, including the keyword as much as possible in the ads.
Your CTRs will instantly raise across the board, along with lowering your per click cost!
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting and your feedback is always appreciated.
