W3 Spin|Internet news blog

The quickest way to getting eyeballs on your business these days is by establishing an online presence and central to establishing a powerful online presence is choosing a domain name that will attract the right customers.

Somehow, there hasn’t been enough emphasis placed on choosing a domain name that attracts the right customers, so allow me to expound on this subject with some tips you can put to immediate use for your next website or blog.

1. Choose A Descriptive Domain

What your website offers should be clear from the domain name. Don’t make your potential visitors guess at what they’ll find on your website.

eg. If your name is Lisa Barstow and you run a hair salon, get a domain like lisashairsalon.com instead of lisabarstow.com. Unless you already famous, or want to become famous, your own name isn’t the best option.

Keep it as short as possible as well. It’s easier for your customers to remember and they’re less likely to make typing errors when they enter it in their web browser.

2. Select A Keyword-Rich Domain Name

It’s becoming increasingly important for business owners to have their websites indexed and ranked well in search engines like Google.com, MSN.com and Yahoo.com. And it helps this cause tremendously if you have a keyword-rich domain name. The reason for this is simple: Your potential customers search using specific keyword phrases to find what they’re looking for.

Taking the time to do some research to find your best keywords, and a domain that includes them, is important. Make sure it still meets the first criteria though - short and descriptive.

There are other things you can and should do to get better rankings in the search results, but starting with a good domain sets a strong foundation. Avoid using hyphens in your domain name as well since it’s believed they can hurt your rankings. Take the time to find a good domain rather than taking a shortcut and using a couple of dashes.

3. Can You Use A Different Extension Than .com?

In a word, ‘No.’ You could very well use .net, .biz, .org or .info as an extension and no one would complain, except that you’ll likely regret that decision in the long run. Here’s why. Websites ending with any other extension besides a .com usually requires extra marketing efforts to establish credibility because everybody assumes a .com extension to be the standard in domain name branding.

How would you feel if you spend time and money marketing your website and some of those people wound up on your competitor’s customer list instead?

In some cases it makes sense to use a different extension, such as a non-profit society using .org, but generally you should stick with .com.

So, don’t rush headlong into purchasing a domain name without first taking the time to research keyword phrases that would be a perfect match for your product or service. You can perform this much needed research at websites such as www.wordtracker.com, www.keywordtumbler.com and www.goodkeywords.com. It requires some effort, but acquiring the keyword phrases that are used by prospects and incorporating them into your domain name will pay off handsomely for years to come.

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