Domain Name Gold: Finding the Hidden Gems

Filed Under (Domain-Names) by 1nspire on 29-07-2008

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by Matt Hedges

The address of your website right after www is called the domain name, as in ‘Google’ in www.google.com.

How is a good domain name created?

First of all, it should be very easy for others to remember. You can have the name of your company as your domain name, but if a famous proverb or a small phrase very well suits your company, then you can have it as the domain name as well.

Also, make sure not to be too opinionated about your domain name. Ask others if they find it good, and make note of others’ reactions to your domain name.

While registering a domain name that your main company website will use, I will indicate certain things that you should avoid:

1. There is a possibility of forgetting your domain name while typing the name into the browser or e-mailing you if you use a hyphen. So, avoid hyphen to reduce future problems.

2. Keep digits away from your domain name. For example, if your website is www.86.com, then you would have to tell everyone that it’s ‘86′ and not ‘eighty six’ or ‘eighty-six’. This is troublesome.

Now, it’s my turn to point out some positive things with regard to your domain name:

1. Well, though not necessary, it is better to use ‘.com’ as a part of your domain name. You will get to see that people often forget addresses that end in ‘.net’ or ‘.org’ and on a more serious note, wrong address often becomes the destination of confidential e-mails.

2. Keep the spelling of the domain name simple.

3. Don’t exceed the length of the domain beyond 20 characters, or a couple of words. Shorter domain names are easier to remember than the longer ones.

You should attach a lot of importance to the factors mentioned above, for the domain name of your primary company. You can consider ‘.net’ sites, hyphens and numbers for the secondary sites, but refrain from using them for the primary company.

Well, as far as websites are concerned, ‘.com’ extension is the most available one. So, I would suggest that use ‘.com’ as part of your domain name. Finding good ‘.com’ domains is difficult as most have been obtained.

It is of immense importance to clarify that ‘.com’, ‘.net’, ‘.org’ actually indicated three different things. ‘.com’ stands for commercial purposes, ‘.net’ stands for network purposes and ‘.org’ stands for non-profit purposes. But, this demarcating line has become fuzzy. Now, don’t think about these and outs and choose any of the extensions available for domain names.

Using uppercase and lowercase letters

You can have anything in your domain name except special characters like &, *, #, etc. You can have hyphens as well, and also, it doesn’t make any difference whether you use uppercase letters or lowercase letters.

Using dashes in the domain name

It’s better for you to remember that you might face a situation where your desired domain name has already been purchased, whereas, the same name is available with a dash. Make yourself familiar with the problems of using dash, although, sometimes it remains as the only option for you.

1) Using a dash in your domain name can be never ideal for communication. Users are likely to end up at a wrong site unless you tell them the proper place to put the dash and they put it perfectly.

2) Dash is never easy to use and common to type. It is often left out by people. The Cost of a Domain Name

How much does a domain cost? A domain name gives you the exclusive right to use that domain, and no one else can use it. For this, you will be required to pay an annual fee which may range from $6 to $50, based on the service of the registration. But remember that you haven’t ‘bought’ the domain, but just taken it on rent.

This entirely depends on your desire whether you choose the cheapest and the unknown or questionable registrants or not. I would just like to remind you that short-run saving might cost a long-run loss. The access control panel domain is surely an aspect of importance at the time of registration. As far as domain registrars are concerned, a good many of such allow modify domain hosting, managed DNS records, and even broaden the domain for the purpose of transferring the domain to another registrar through the Web interface without referring in particular to Support. This certainly lets you have the full control. One would hardly cross sword with the fact that you don’t want to admit some mistakes made by the registrars once you have got the domain name and started working in order to develop it for the purpose of promoting your objects. This is truly tragic on your part.

So, to prosper properly on this track, make sure of the fact that your domain name is registered bearing in mind all the above-mentioned things. Is there any Problem to let someone else manage My Domain name?

Well, there is not any problem to do so but it is expected that you remain the owner or administrative contact of the account to fight shy of any probable problems in the future. For an instance, you may not be able to edit the information in your domain name setup needed to shift your site files to a new web server in the future. Being not the owner or administrator of the domain name, you can’t be able to direct browsers to your site’s new location.

There are more than 20 million registered domain names so getting one may give you a lot of satisfaction. Registering a good unregistered domain for the future may make a lot of sense as well. But keep in mind that it should be in line with your business, and you might be required to spend a lot of money for it as well.

The research on the subject which is expected of you as a marketer will make you familiar with a variety of opinions. You can also be sometimes discouraged by your choice of domain name. Nevertheless, there are two common points.

1. Choosing your domain name at the very outset of your business plan is perfect in a competitive market.

2. Register the domain name as soon as you select it.

To conclude, let me inform you that even if you haven’t resolved your business plan, purchase the domain names that have fascinated you. It is not very expensive if it is bought at an affordable registrar like GoDaddy. In the future, you can resell it and can even enrich it with creative content. But, once you don’t buy it, you may not get it in the future.

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