W3 Spin|Internet news blog

Eboks can be used for much more then just a single product by itself. Have you ever thought about giving it away as a free bonus when someone purchases another one of your products or services? What about as a bonus to accompany an affiliate product.

When you use bonuses it can act as a major incentive for people to purchase certain products or services. Loading on bonuses will only increase this incentive as market research has proven. Some people, in fact, just buy a particular product just for the bonuses that are included.

By creating an eBook, you are not only creating another product but a valuable bonus that you can now include in a variety of packages. When building your packages you should always be asking yourself how you can add value to that package. Adding an eBook is one step in the right direction because that eBook has established value attached to it, so by adding it as a bonus, your package just increases in its perceived value.

That value that you add to you package will also help you create the price point. When I am creating a product I look at how much I could sell each individual item to get the price point.

Let me give a quick reasoning for that because there’s so many times I go on a website and I’ll see somebody offering a product, and they’ve got all these bonuses, then they just slap a value on there like $297 for this particular bonus.

Often times I take a step back and think, “Well, if that bonus was by itself, I would never pay $297.” It is something you should really take a second to think about. Ask yourself, how much would you pay for the bonus if you were just selling it by itself? The price you come up with that way is the true value of that bonus, not the one you just make up and put up on the website. You won’t establish value by doing that.

Make sure that the price you put for that particular bonus is what the market would actually pay for it and not just what you would hope they would. This is very important because when people come to your website they will calculate how much they would pay for it, so then your package looses tremendous value in their eyes if your prices are off.

When you create an eBook you can still include it with your other products and services as a valuable bonus.

Including the resell rights to your eBook as a bonus will take it one step further and more valuable to your costumers.

I’ll use my own business as another example, only because I know my business so well. Creativity is what I talk a lot on, so I would be interested in possibly purchasing the reprint or resell rights of someone else’s products on creativity.

Take a moment to think about that. Why would I want to know what I would be interested in purchasing? It will actually save me a lot of time. If someone has made great content on the topic that I talk about, why would I want to reinvent the wheel? We could make it a win-win situation for both of us by partnering up and building a relationship.

He or she was able to leverage their material, I’m able to get material so that I don’t have to reinvent the wheel, and the same principle applies to you and your business.

When you create an eBook, there are going to be other businesses or services that would be interested in the exact same content for their particular email list or their particular customers.

You have now provided yourself with a platform to be able to sell or offer the reprint or resell rights of your eBook as a bonus. Those people who are now interested in your eBook can provide or sell it to their customers and feel as if they are providing valuable information.

You have now just increased the value of the bonus.

By following these steps you now have the ability to greatly increase the value of a bonus for your own products or even while doing an affiliate promotion.

By exploring your creativity ideas will come to you when you need them the most!