Aug 26
2008How To Write Effective Google Adwords Ads
Filed Under (PPC-Advertising) by 1nspire on 26-08-2008
If you use Google Adwords, there are some insider secrets that can make a big difference to your ROI.
The first thing you need to do is ensure you’re targeting the right audience with your ads. Make your ads as exclusive as possible, including the language they’re written in (it should be the same one your target audience speaks).
You also need to refine your keyword list as much as possible. One helpful technique for refining is to use exact match keywords. You do this by placing square brackets around your keyword phrase – [keyword phrase]. This tells Google to only display your ad if someone searches for that exact phrase.
If the searcher types in a phrase that includes your keyword, but also other words, your ad won’t show. You can use this technique to lower your costs by avoiding untargeted traffic.
Always run multiple ads at the same time for any given keyword group. Google will alternate between them so you can see which one gets the best clickthrough rate. One you have a winner, replace the loser with another variation, always trying to improve on the current winner.
Once you get your clickthrough working well, you also need to ensure you’re tracking your ROI (Return On Investment) for each ad. Adwords doesn’t do this for you, but you can integrate it with Google Analytics, which will.
It only tracks clickthrough rates for you. You can get a special code to attach to your ads to track the actual purchases made through that ad’s being clicked.
When you write your ads, you should include your keywords in the title and description. When a keyword is in the ad itself, Google highlights it in the results, which can make your ad stand out from the pack.
