W3 Spin|Internet news blog

In this article I want to talk to you about is the difference between a money maker and a profit empire. The best way for me to do this is to give you real life examples both from myself as well as others.

Armand Morin is a great person to start with. Not only is he a brilliant information marketer, but what he is famous for is his company Generator Software. There are a wide range of useful products that are included under his one company.

E-book Generator was Armand Morin’s money maker. If he didn’t create anymore Generator products, and stopped after E-book Generator, that would have been his money maker.

Every single day people jump online and they purchase E-book Generator. He has sales coming in all the time. That is a money maker.

Instead of sticking with his money maker, Armand took it to the next level. He starting spinning off ideas from the Generator idea and starting to create multiple products to being his profit empire.

He has now built up the Generator empire with tons of different products. There is E-book Generator, E-cover Generator, Sales Letter Generator, Opt-In Generator, Audio Generator, Instant Video Generator, Directory Generator.

Compared with other people, Armand did not stop with the money maker. He allowed his ideas to flow and began thinking about other products that could be incorporated into the Generator concept.

In fact, I had a great conversation with him awhile ago, and we were talking about this. He said when he comes up with a new product idea, he does not launch it until he has developed three or four complimentary products that go along with the initial idea.

That combination of products turns into a profit empire as they are able to get a high price point, rather than just one idea, or one money maker.

So they’re not looking for one idea. They’re looking for three or four that they can package together all at once.

Most information marketers just stop at their one great idea. For you to turn your money maker into a profit empire I recommend you do as Armand does when you are generating new ideas, products or services.

Another person who is good at this concept is John Childers. During my time working with him I witnessed how he teaches speakers how to sell from the front of the room. In order to sell, they need a product, so he also teaches how to create those products.

Normally, students will create one package, and then they’ll focus on only selling that one package. But the true, high-level marketer knows that every single effort you should be asking yourself, “How could I turn this into another product?”

A good example of that, I’ve learned this principle from John Childers, and a good example of that is recently when I was the best man in a wedding.

It seems to be that I’m at the age that all my friends are starting to get married. I knew nothing about being a best man as I had never been one before, so this role was something completely new to me.

Being an information marketer, I obviously hopped online to find out what I was supposed to do as a best man.

It took me so long because I had to compile information from different websites. I wanted to make sure I had all the information needed, I couldn’t let my best friend down, but it literally took me around five hours to do this.

During this time I came across a lot of tips and strategies to being a good best man online.

Instead of just reading all the information, do you know what I did along the way? I wrote down every single piece of information and compiled enough information to make a new product. “Ideas for the Best Man” will be launched soon - all stemming from me thinking “How could I turn this into another product?” while doing something that took a bit of effort.

You inevitably are going to start building that profit empire because whatever your product or service is right now, ask yourself the question What else am I doing for my customers? How could I turn that into another product? Then you start building a profit empire versus a money maker.

Starting turning your money maker into a profit empire right now! Don’t have a money maker? That’s OK too! Knowing this concept puts you ahead of 95% of your competition already!